Peace & sanctuary

To celebrate our 15th anniversary, our Soap Box Collective (Sheffield) teamed up with streetwear brand Among Good People and London Fashion Week designer Kazna Asker to create two limited edition football shirts.

The campaign represents our commitment to championing diversity and solidarity, echoing football’s enduring power to foster identity and a deep sense of belonging among its fans.

Throughout 2025, members of the Soap Box Collective and SBC leaders workshopped various ideas for badges and crests to appear on the shirts. The Collective collaborated with Sheffield local Kazna Asker, known for her political activism through fashion design and her involvement in multiple community projects. Together with Among Good People, a brand committed to working with campaigners and charitable causes, two symbolic shirts were launched.

The final shirt designs represent the shared experiences of people seeking sanctuary, both locally and globally. The blue and yellow ‘sanctuary’ shirt signifies the colours of Ukraine, and the black and white home shirt includes green and red details as a symbol of solidarity with Palestine and Sudan. The home shirt design also features the word ‘peace’ in both English and Arabic.

Soap Box Collective, an SBC co-created programme, holds weekly sessions aiming to boost confidence through creativity, discussing how theatre and arts can make the world better for everyone. The workshops are often led by creative professionals with lived
experiences of seeking sanctuary, providing a relaxed space to facilitate creative work and conversation.

The collection launched as part of our production of Fabric of the World, an alternative fashion show held in Leah’s Yard in June.

Since the launch of the campaign, stars, writers and actors including Ian Kershaw, Julie Hesmondhalgh, Aisling Bea, Self Esteem, Toddla T, Tracy Brabin and Caoilfhionn Gallagher KC have expressed their support, sharing their shirts on social media.